diff --git a/sreinventory/__init__.py b/infinitory/__init__.py
similarity index 100%
rename from sreinventory/__init__.py
rename to infinitory/__init__.py
diff --git a/sreinventory/cellformatter.py b/infinitory/cellformatter.py
similarity index 100%
rename from sreinventory/cellformatter.py
rename to infinitory/cellformatter.py
diff --git a/sreinventory/cli.py b/infinitory/cli.py
similarity index 98%
rename from sreinventory/cli.py
rename to infinitory/cli.py
index d853a24..23bfbc9 100755
--- a/sreinventory/cli.py
+++ b/infinitory/cli.py
@@ -15,8 +15,8 @@ import socket
 import shutil
 import sys
 
-from sreinventory import cellformatter
-from sreinventory.inventory import Inventory
+from infinitory import cellformatter
+from infinitory.inventory import Inventory
 from simplepup import puppetdb
 
 
diff --git a/sreinventory/inventory.py b/infinitory/inventory.py
similarity index 100%
rename from sreinventory/inventory.py
rename to infinitory/inventory.py
diff --git a/setup.py b/setup.py
index 37a2e80..dd57152 100644
--- a/setup.py
+++ b/setup.py
@@ -1,13 +1,13 @@
 import setuptools
 
 setuptools.setup(
-    name = "sreinventory",
+    name = "infinitory",
     version = "0.0.1",
 
     description = "SRE host, role, and service inventory",
     author = "Daniel Parks",
     author_email = "daniel.parks@puppet.com",
-    url = "http://github.com/puppetlabs/sreinventory",
+    url = "http://github.com/puppetlabs/infinitory",
     long_description = open("README.rst").read(),
 
     classifiers = [
@@ -18,7 +18,7 @@ setuptools.setup(
         "Programming Language :: Python :: 3",
     ],
 
-    packages = [ "sreinventory" ],
+    packages = [ "infinitory" ],
     install_requires = [
         "click",
         "Jinja2",
@@ -30,7 +30,7 @@ setuptools.setup(
     include_package_data = True,
     entry_points = {
         "console_scripts": [
-            "sreinventory = sreinventory.cli:main"
+            "infinitory = infinitory.cli:main"
         ]
     }
 )